ABOUT
The Summit

COVID has changed the way we consume. More consumers are buying categories online today, than ever before. For instance, first-time buyers comprised 40% of India online staples shoppers and 30% of online personal care shoppers in 2020, with 50% of them planning to continue buying online post the crisis1. While some consumption patterns may to revert to earlier ways post the crisis, many are likely to remain beyond 2020. COVID has also changed the way we work. Coming into 2020, Indian FMCG companies were already dealing with slowing consumption and were undertaking initiatives to reignite growth. The pandemic resulted in supply chain disruption and manpower shortage at an unprecedented scale and pace. It also accelerated digital technology adoption by 5-10 years, as forced social distancing massively increased remote working in 2020. This has forced FMCG companies to retool their ways of working to rapidly adapt to the changing environment.

2020
Speakers

  • bharat puri

    Bharat Puri

    Chairman, CII National Committee on FMCG and Managing Director, Pidilite Industries

    Bharat Puri

  • Deepak Iyer

    Deepak Iyer

    Co-CII National Committee on FMCG & Managing Director , President Mondelez India Foods

    Deepak Iyer

  • Laxman Narasimhan

    Laxman Narasimhan

    CEO of The RB Group

    Laxman Narasimhan

  • Martin Reeves

    Martin Reeves

    Chairman, BCG Henderson Institute and Senior Partner and Managing Director, BCG

    Martin Reeves

  • Abheek-Singhi

    Abheek Singhi

    Managing Director and Senior Partner Asia-Pacific Leader, Consumer and Retail Practice

    Abheek Singhi

  • Varun-Berry

    Varun Berry

    Managing Director Britannia Industries

    Varun Berry

  • Prabha Narasimhan

    Prabha Narasimhan

    Executive Director , Hindustan Unilever Ltd

    Prabha Narasimhan

  • Sameer-Satpathy

    Sameer Satpathy

    Chief Executive -Personal Care , ITC Ltd

    Sameer Satpathy

  • Mr-Varun-Alagh

    Varun Alagh

    Co-Founder & CEO , Mamaearth

    Varun Alagh

  • Anil Viswanathan

    Anil Viswanathan

    Senior Director - Marketing (Chocolates), Insights & Analytics Mondelez India

    Anil Viswanathan

  • Kalpesh Parmar

    Kalpesh Parmar

    General Manager, Mars Wrigley India

    Kalpesh Parmar

  • Sunil kataria

    Sunil kataria

    Chief Executive Officer, Future Consumer Ltd

    Sunil kataria

  • Damodar-Mall

    Damodar Mall

    Chief Executive Officer, Grocery Retail , Reliance Retail

    Damodar Mall

  • Ashish-Jhina

    Ashish Jhina

    Co-Founder & COO , Jumbotail

    Ashish Jhina

  • Namit Puri

    Namit Puri

    Managing Director and Partner based in Gurgaon

    Namit Puri

  • Sridhar-Gundaiah

    Sridhar Gundaiah

    Founder & CEO , Store King

    Sridhar Gundaiah

  • Sanjay-Gupta

    Sanjay Gupta

    Country Manager and Vice President (Sales and Operations) , Google India

    Sanjay Gupta

  • Salil-Dalal

    Salil Dalal

    Chief Operating Officer - Emerging India Division , Pidilite Industries

    Salil Dalal

  • Ram Raghavan

    Ram Raghavan

    Managing Director Colgate-Palmolive (India) Limited

    Ram Raghavan

  • Sandeep-Bhushan

    Sandeep Bhushan

    Director and Head of India GMS , Facebook

    Sandeep Bhushan

  • Nikhil Chand

    Nikhil Chand

    Director, Foods and Confectionery , Nestle India

    Nikhil Chand

  • Amit Jain

    Amit Jain

    Managing Director , LO'real India

    Amit Jain

key
Objectives

To highlight the unprecedented developments amidst the COVID pandemic, emerging consumption patterns and policy dimensions while identifying the major growth enablers which will help drive and transform the FMCG landscape in the future

To be held as a signature and impact generating initiative that will showcase emerging trends and new dimensions in the FMCG sector

Highlight long term transformative marketing trends in the context of changes in consumer centric technologies and behavior

Showcase contemporary approaches to overcome the challenges posed by disruptive competition and emerging technologies

Deliberate upon robust business plans based on state of the art research and findings

  • 500+
    PARTICIPANTS

  • 6
    SESSIONS

  • 30+
    SPEAKERS

Components of The Initiative

  • keynote

    Keynote Presentations & Panel Discussions

  • prespective

    Perspective Sharing by Domain Experts, Industry & Thought Leaders

  • research

    Research & Case Study Presentations

summit
Agenda

Opening Remarks Ms. Indrani Kar
Principal Advisor
Confederation of Indian Industry
Welcome Address & Introduction to the Summit Mr. Bharat Puri
Chairman, CII National Committee on FMCG and
Managing Director, Pidilite Industries

History shows us that changes after a crisis are not always temporary - crises can fundamentally reshape our beliefs and behaviours. How then can FMCG companies prepare for a post-COVID world, rather than hunkering down and waiting for a return to the past?

BCG global and Indian experts will do a jugalbandi to share a perspective on the lasting shifts in social attitudes, policy, work, and consumption likely to emerge from the COVID-19 pandemic, both globally and in India. This session aims to be deliberately provocative and expansive, with the objective of spurring us to think non-linearly about the road ahead for FMCG in India. This will be followed by a leadership panel to distil out key implications for Indian FMCG companies in the new normal.

Moderator: Mr. Abheek Singhi
Managing Director and Senior Partner
Asia-Pacific Leader, Consumer and Retail Practice
Boston Consulting Group, Mumbai
Theme Presentation : Mr. Martin Reeves
Chairman BCG Henderson Institute

LEADERSHIP PANEL DISCUSSION
Speakers : Mr. Bharat Puri
Chairman, CII National Committee on FMCG and Managing Director, Pidilite Industries

Mr. Varun Berry
Managing Director Britannia Industries

How did winning global FMCG companies navigate the COVID crisis? The CEO of a leading global FMCG will share his perspective on what happened in the crisis, and how different companies, including his, responded to the external and internal challenges they faced to win in 2020.

Speakers: Mr. Laxman Narasimhan
Global CEO
Reckitt Benckiser

Mr. Bharat Puri
Chairman, CII National Committee on FMCG and
Managing Director Pidilite Industries

During COVID, consumers migrated to brands they believed will serve best their requirements of safety, quality, nutrition, convenience and value. The market also witnessed a flurry of accelerated innovation and new product launches in 2020 to meet different consumer demand brought on by the crisis. Many FMCG companies with strong brands used this opportunity to further strengthen their positions in 2020, and some expanded into new spaces leveraging their brands. These last few months have also seen the rise of new brands and resurgence of some old brands

In this session, leaders who have nurtured some of India’s most loved and trusted brands will share their learnings and lessons from 2020, and what the road ahead for building and sustaining brands in the post COVID India looks like – when consumer trust is more important than ever before.

Moderator: Ms. Prabha Narasimhan
Executive Director Hindustan Unilever Ltd
Speakers: Mr. Sameer Satpathy
Chief Executive -Personal Care ITC Ltd

Mr. Varun Alagh
Co-Founder & CEO Mamaearth

Mr. Anil Viswanathan
Director – Marketing (Chocolates) Mondelez India Foods

The disruption of distribution during COVID was one of the biggest challenges faced by FMCG companies this year. While consumer demand was largely intact at an overall level, there were shifts in consumer shopping patterns across channels with online in particular witnessing significant growth in 2020. The kirana store at one end and the e-commerce at the other end of the spectrum emerged stronger during the crisis due to both supply and demand side factors. New distribution ecosystems are emerging to cater to the Kirana revival, while Direct-to-Consumer models are gaining salience in parallel.

In this session, leaders from different elements of retail value chain share their perspectives on how to navigate this new normal.

Moderator: Mr. Kalpesh Parmar
General Manager Mars Wrigley India
Speakers: Mr. Sunil Kataria
CEO - India & SAARC Godrej Consumer Products

Mr. Damodar Mall
Chief Executive Officer, Grocery Retail Reliance Retail

Mr. Ashish Jhina
Co-Founder & COO Jumbotail

FMCG demand in rural India remained robust in 2020, driven by higher farm incomes, lesser pandemic incidence, minimal disruption due to lockdown and reverse migration. The slowdown in the urban areas also nudged companies to explore rural with greater focus than most times before. Subsequently, in Q2, FMCG in rural areas grew three times of the all India numbers in June2. Rural was earlier characterised with lower income, focus on agriculture, having poor physical reach and lower media reach. Over the last few years, this gap has reduced on a secular basis – and at a faster basis so rural has become more important and more complex for companies to participate and win in. Winning in rural India goes beyond just physical reach, and in this session, experts on rural India share their perspective on the latest developments in rural India and what it takes to succeed in (more than) half of India

Moderator: Mr. Namit Puri
Managing Director & Partner Consumer and Retail Practice Boston Consulting Group, Mumbai
Speakers : Mr. Sridhar Gundaiah
Founder & CEO Store King

Mr. Sanjay Gupta
Country Manager and Vice President (Sales and Operations) Google India

Mr. Salil Dalal
Chief Operating Officer - Emerging India Division Pidilite Industries

COVID has accelerated us 5-10 years into our digital future. Consumers are spending more time on digital media in 2020 than in previous years. While there is no debate that digital is becoming increasingly important to engage with consumers, the key questions are how to effectively make it happen. .

In this session, FMCG digital marketers share their lessons on direct to consumer digital marketing and the importance of taking an end-to-end view in adapting the way they reach consumers in an increasingly digital world.

Moderator: Mr. Ram Raghavan
Managing Director Colgate-Palmolive (India)
Speakers: Mr. Sandeep Bhushan
Director and Head of India GMS Facebook

Mr. Nikhil Chand
Director, Foods and Confectionery Nestle India

Mr. Amit Jain
Managing Director LO'real India
  Mr. Deepak Iyer
Co-CII National Committee on FMCG & Managing Director, Mondelez India Foods